Posted by Alimar Private Label on 8/20/2022 to
Labeling
One of the toughest parts of the private label process (for us anyways) is bringing each unique brand to life! The design and branding of a new product line should be left to professionals who can extract the aesthetic you have in your head and translate it into marketing assets that you can be proud of.
When we first entered the ready-to-label arena we really wanted to be a one-stop-shop for small businesses to purchase private label products quickly and easily. What we found is that we aren't good at graphic design and branding and trying to offer an in-house solution was not only expensive, but yielded a subpar finished product that frankly...all looked alike! We firmly believe that design is best left to professionals who excel at it and that branding should be unique to every single client. After all, your brand is what sets you apart from everyone else.
When we first entered the ready-to-label arena we really wanted to be a one-stop-shop for small businesses to purchase private label products quickly and easily. What we found is that we aren't good at graphic design and branding and trying to offer an in-house solution was not only expensive, but yielded a subpar finished product that frankly...all looked alike! We firmly believe that design is best left to professionals who excel at it and that branding should be unique to every single client. After all, your brand is what sets you apart from everyone else.
For these reasons, we stopped offering design services and instead focused on doing what we do best which is to offer high quality products at a reasonable price in smaller minimum order quantities than other manufacturers. That's where we focus 100% of our attention. All things considered, we still get numerous requests for graphic design services and over the years we have partnered with trusted designers who can translate our clients dream branding into reality! Now, we plan to take that to the next level by creating a resource connecting designers and printers with our clients so that those who need it have an easy way to connect with the professionals they need to make their branding concept a reality. Stay tuned for more information on the launch of this resource! If you are a designer or would like to refer a designer, feel free to reach out to us here.