Men's Skincare Trends

A recent study revealed that the men's skincare market was expected to reach $13 billion by the end of 2022 — a $10 billion increase since 2016. If your skincare company isn’t already catering to men, you’re leaving money on the table.

Sales of men's skin care products are highly concentrated in shaving products, moisturizers, creams, sunscreens, cleansers and face wash.

Men's growing interest in natural and organic skin care will prompt manufacturers to focus on develop these trending products.

Another important factor driving men's skin care market growth will be the growing demand for anti-aging products and moisturizers.