Posted by Alimar Private Label on 6/24/2022 to Education
A growing trend is a move toward more gender-inclusive packaging, labels and fragrances. Much of these changes have been prompted by Generation Z (32% of the global population). Gen Z expresses more progressive views about gender fluidity than older generations.
It’s only natural that this generation would expect brands to communicate with them in the same manner. In recent years, most of the buzz around gender-neutral packaging has been focused on products that have been explicitly marketed to specific genders, such as skin care. Rethinking why these products are gendered is a good practice. Men have skin, women can smell woodsy and products don’t need to be tailored to a specific gender!