Inclusive Fragrance Trends
According to the newly released NPD Fragrance Consumer Study, most US consumers who wore fragrances less often in 2020 have returned to their everyday usage. Nearly one-third of consumers are buying fragrances for themselves more frequently in 2022, and three out of four consumers feel that scent helps lift and enhance their moods or bring back memories of happy times, places, and experiences.

Consumers want to stand out, regardless of how they identify. Unisex perfumes eschew traditional fruity and floral notes in favor of notes like sandalwood, Amber and patchouli. According to Mintel, gender-neutral fragrance launches accounted for 17% of the market in 2010, and by 2018 that figure had grown to 51%.

Some of our trending unisex fragrances include:

Palo Santo: Exotic palo santo wood is joined with complimenting notes of saffron, tobacco leaf, sage, and amber incense while papaya and lavender add a familiar tone.

Sea Minerals & Oud: Rich layers of dark woods and oud is misted with sea salt air.

Olive Leaf: Mediterranean olive with lemon zest, lime juice and lavender.

Seamoss: Capturing the cool, salty air of the Icelandic coast, this nurturing, detoxifying scent is comprised of citrus tonic, Moroccan rosemary, salted algae, oakmoss, extract and washed cedar.

Sensual Vanilla Musk: Musky, slightly sweet aroma with notes of resin.:

Amber Musk: Sweet, woodsy musk with balsamic undertones.

Sweet Citrus Chili: Sweet Valencia orange, red berries and juicy pineapple is accented with black pepper and chili flakes.

Eucalyptus & Quince: Quince and eucalyptus hover over soft coconut, peach, jasmine, and lavender fragrances. At dry down, you can make out subtle sandalwood and vanilla undertones.

Agave Nectar: A complex yet clean combination of blue agave, dune grass, beach driftwood, fuji apple, kaffir lime, dewy cyclamen and amber sands.

Bergamot & Dune Grass: Marine mist fills the air with hints of lemon, bergamot and orange, while cypress and sandalwood adds a smooth depth.

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